{"id":2078,"date":"2025-02-10T09:53:06","date_gmt":"2025-02-10T09:53:06","guid":{"rendered":"https:\/\/www.basco-t.com\/?p=2078"},"modified":"2025-05-19T15:53:12","modified_gmt":"2025-05-19T13:53:12","slug":"big-mac-o-biglietto-del-bus","status":"publish","type":"post","link":"https:\/\/www.basco-t.com\/it\/big-mac-o-biglietto-del-bus\/","title":{"rendered":"BIG MAC O BIGLIETTO DEL BUS ? &#8211; Le tariffe del trasporto pubblico alla prova del Big Mac"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><em>Un\u2019analisi comparativa tra il prezzo di un menu Big Mac e le tariffe del trasporto pubblico in dieci capitali europee, per valutare il costo della mobilit\u00e0 urbana in rapporto al costo della vita.<\/em><br><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1810\" height=\"2560\" src=\"https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Big-Mac-Index_-scaled.jpg\" alt=\"Big Mac o Biglietto del bus? Le tariffe del trasporto pubblico alla prova del Big Mac\" class=\"wp-image-2949\" title=\"\" srcset=\"https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Big-Mac-Index_-scaled.jpg 1810w, https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Big-Mac-Index_-1280x1810.jpg 1280w, https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Big-Mac-Index_-980x1386.jpg 980w, https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Big-Mac-Index_-480x679.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1810px, 100vw\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:15px\"><em>Immagine non scaricabile, per riceverla contattaci a metrics@basco-t.com<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-text-color has-link-color wp-elements-5ff7df90bee746bddaf94382c3fbcacd\" style=\"color:#0763e3\">Condividi su:<\/h2>\n\n\n\n<ul class=\"wp-block-social-links aligncenter has-large-icon-size has-icon-background-color is-style-pill-shape is-layout-flex wp-block-social-links-is-layout-flex\"><li style=\"background-color:#ebebeb;\" class=\"wp-social-link wp-social-link-linkedin  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.basco-t.com\/it\/big-mac-o-biglietto-del-bus\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li style=\"background-color:#ebebeb;\" class=\"wp-social-link wp-social-link-x  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.basco-t.com\/it\/big-mac-o-biglietto-del-bus\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M13.982 10.622 20.54 3h-1.554l-5.693 6.618L8.745 3H3.5l6.876 10.007L3.5 21h1.554l6.012-6.989L15.868 21h5.245l-7.131-10.378Zm-2.128 2.474-.697-.997-5.543-7.93H8l4.474 6.4.697.996 5.815 8.318h-2.387l-4.745-6.787Z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">X<\/span><\/a><\/li>\n\n<li style=\"background-color:#ebebeb;\" class=\"wp-social-link wp-social-link-instagram  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DGdSVIXM6tn\/?utm_source=ig_web_copy_link&#038;igsh=MzRlODBiNWFlZA==\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li style=\"background-color:#ebebeb;\" class=\"wp-social-link wp-social-link-facebook  wp-block-social-link\"><a rel=\"noopener nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.basco-t.com\/it\/big-mac-o-biglietto-del-bus\/\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li><\/ul>\n\n\n\n<p><em>&nbsp;I dati sul prezzo del Big Mac provengono da Global Product Prices, che monitora i prezzi globali di beni e servizi. I valori, inizialmente in dollari, sono stati convertiti in euro per un confronto omogeneo. Sono state selezionate dieci capitali europee, di cui \u00e8 stata rilevata la tariffa di una corsa semplice, calcolando successivamente il rapporto con il prezzo del Big Mac.&nbsp;<\/em><\/p>\n\n\n\n<p>Il <strong>Big Mac Index<\/strong> \u00e8 un indicatore economico introdotto nel 1976 dalla rivista The Economist con l&#8217;obiettivo di misurare il costo della vita e il potere d\u2019acquisto in diversi paesi del mondo. L\u2019indice si basa sul prezzo di un menu Big Mac, un prodotto standardizzato venduto globalmente da McDonald\u2019s, che permette un confronto immediato tra le economie nazionali. L\u2019idea alla base dell\u2019indice \u00e8 che, in un mercato efficiente, il prezzo del Big Mac dovrebbe essere simile in tutti i paesi, tenendo conto del tasso di cambio e del costo locale dei beni e servizi.<\/p>\n\n\n\n<p>Nel nostro studio, abbiamo utilizzato il <strong>costo del men\u00f9 Big Mac<\/strong> come riferimento per confrontare il prezzo del <strong>trasporto pubblico urbano<\/strong> in dieci capitali europee. L\u2019analisi si \u00e8 concentrata sul rapporto tra il <strong>prezzo del Big Mac e la tariffa di una corsa semplice<\/strong> nel trasporto pubblico locale. Questo confronto consente di osservare quanto il costo del trasporto incida rispetto al costo della vita espresso tramite il prezzo del men\u00f9 Big Mac.<\/p>\n\n\n\n<p><strong>BMMI: Tariffa biglietto corsa semplice (\u20ac)\/ Prezzo menu Big Mac (\u20ac)<\/strong><\/p>\n\n\n\n<p>Questo valore indica quanto costa il trasporto pubblico in rapporto al costo della vita.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interpretazione dell\u2019indice<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Se l\u2019indice \u00e8 basso, il trasporto pubblico risulta relativamente economico rispetto al costo della vita.&nbsp;<\/li>\n\n\n\n<li>Se l\u2019indice \u00e8 alto, la tariffa appare pi\u00f9 onerosa rispetto ai beni di consumo locali.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Risultati<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1796\" height=\"1022\" src=\"https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-25-alle-15.44.37.png\" alt=\"\" class=\"wp-image-3086\" title=\"\" srcset=\"https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-25-alle-15.44.37.png 1796w, https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-25-alle-15.44.37-1280x728.png 1280w, https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-25-alle-15.44.37-980x558.png 980w, https:\/\/www.basco-t.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-25-alle-15.44.37-480x273.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1796px, 100vw\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Nota<\/strong><\/h2>\n\n\n\n<p>I prezzi del Big Mac, inizialmente espressi in $ USA, sono stati <strong>convertiti in euro utilizzando il tasso di cambio pi\u00f9 recente tra dollaro USA ed euro<\/strong> per garantire un confronto omogeneo tra le diverse citt\u00e0.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fdcfc74e wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link has-black-color has-text-color has-background has-link-color has-small-font-size has-text-align-left has-custom-font-size wp-element-button\" href=\"https:\/\/www.basco-t.com\/aziende-di-tpl-a-confronto\/\" style=\"background-color:#ebebeb\">Articolo precedente<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Un\u2019analisi comparativa tra il prezzo di un menu Big Mac e le tariffe del trasporto pubblico in dieci capitali europee, per valutare il costo della mobilit\u00e0 urbana in rapporto al costo della vita. Immagine non scaricabile, per riceverla contattaci a metrics@basco-t.com Condividi su: &nbsp;I dati sul prezzo del Big Mac provengono da Global Product Prices, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2952,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[20],"tags":[],"class_list":["post-2078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobility-metrics"],"_links":{"self":[{"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/posts\/2078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/comments?post=2078"}],"version-history":[{"count":28,"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/posts\/2078\/revisions"}],"predecessor-version":[{"id":4040,"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/posts\/2078\/revisions\/4040"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/media\/2952"}],"wp:attachment":[{"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/media?parent=2078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/categories?post=2078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.basco-t.com\/it\/wp-json\/wp\/v2\/tags?post=2078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}